TRENDS SPRING SUMMER 2025: DISCOVERING THE TRENDS OF FUTURE CAPSULE COLLECTIONS FOR SEPTEMBER 2024.
With the end of February’s fashion weeks, that featured the Fall Winter 2024/2025 season, it is time for brands to devote themselves to the upcoming trends to create new collections in line with market demands and new aesthetics.
Indeed, fashion is a reflection of society, its ideas and values, and never have trends been as important as they are today, in an uncertain and ever-changing technological world, to understand the curve of consumption and market choices.
The themes identified in the upcoming season are contrasting and reflect social and political connections both with other cultures, and with our own identity.
Crafts and storytelling ground this trend with their own ornaments and local traditions, without neglecting subcultures and the community.
Interesting insights come from the wave of Generation Z creatives who reject norms and redefine fashion on their own terms.
Common is the reimagining of historic brands with custom appliqués and adornments that, while it might seem like plagiarism, are actually thoughtful collaborations between big and small brands.
Established brands are thus supporting emerging designers while simultaneously entering younger, untapped markets.
Inevitable is sustainability also this season, promoting DIY aesthetics through upcycling and the use of stock fabrics, relevant especially in denim and accessories.
The uncertain times have also initiated a new concept that we can call “quiet luxury”: looks subtly convey status through minimal materials and cuts, resulting in moving away from logo-rich streetwear and more generally, in the emergence of the need to buy less but better.
As optimism continues to be a key factor in fashion, colours are expected to convey feelings of well-being and hope, and to pave the way for new interpretations of style, while the use of prints is uncertain.
The surrealism of artificial intelligence continues to inspire new colours, shapes and textures. Significant is the colour of 2025 named Future Dusk: situated between dark blue and mysterious, shadowy purple, set against a backdrop of lunar technological advances and majestic space exploration.
Also unmissable for the 2025 season is translucence, considered a new key on transparent lingerie-inspired looks with a fantasy twist.
